Back-to-school concept promotions with University of the Arts London. 

The event crosses over with the freshers week and the mental health awareness week. Introducing the support team to schoolmates at the beginning of term.

Encourage schoolmates to face their negative feelings and depressions

Separations and distortions of the type symbolizes the helpless feeling of depression whilst grey palette colour of text illustrates stages of depression.  The highlighting white text is to distinguish from the greys and strengthen the comforting message for the event.

The design is comprised of two sections, the banner and the poster which are combined together as an invitation. The submarine visualises the joy and happiness when school reopens. The gradient of light to dark colour illustrates the mood change during term time. The second half represents the hard time in learning and encourages schoolmates to seek help when they are in need.